Employees do their best work, admire leaders, and stay with organizations that invest in their people, local communities, social issues, and the planet. Profits are critical, but it is only one of the metrics that pulls on employees' heartstrings.
Also, leaders miss the opportunity to reinforce their purpose when they do not combine it with the financials. Is your organizational purpose alive? Does your organization's purpose generate excitement among your leadership team and employees? Does it give your employees a sense of meaning and reflect their day-to-day contributions? Employees often struggle to connect the dots between their daily jobs and the company's purpose. Many organizations have mission and vision statements.
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